Miniature sets, macro lenses, and bold animation collide in this playful visual anthem for Truly Beauty.
Unicorn Body Butter
Client
Truly Beauty
Client
Truly Beauty
Client
Truly Beauty
Services
Cinematic Video Production
Services
Cinematic Video Production
Services
Cinematic Video Production
Style
Product
Style
Product
Style
Product
Focus
Production Design
Focus
Production Design
Focus
Production Design
Project Overview
This playful and visually striking commercial for Truly Beauty captures the brand’s vibrant, irreverent spirit through a series of stylized vignettes. Leaning into whimsy, color, and texture, the piece blends miniature set design, macro photography, and animated overlays to evoke a surreal, candy-coated dream world that mirrors the aesthetic identity of Truly’s product line.
Cinematography
To bring viewers into Truly’s bold visual universe, we used a Laowa probe lens to explore product textures and miniature environments with extreme close-up precision. The long, tubular design of the lens allowed us to execute camera moves that feel immersive and otherworldly, placing the viewer inside the scene rather than outside of it.
At one point, we rotated the camera 180 degrees mid-move to amplify the surreal energy of the piece. This technique, combined with saturated lighting and nontraditional angles, helped us achieve a visual language that feels fresh, energetic, and slightly unhinged in the best way.
Production Design
The entire world of the spot was built by hand at a miniature scale. We crafted layered sets using reflective surfaces, playful props, and texture-forward materials that could hold up under macro photography. Every detail was designed with whimsy in mind, from dripping creams to floating elements that feel both luxurious and absurd.
The practical sets created a tactile foundation that gave the final piece visual weight. These real-world textures were essential in grounding the spot’s high-energy style and made the digital animation elements feel more integrated and intentional.
Visual Storytelling
Every beat of the edit is dialed into Truly’s brand voice: bold, expressive, and unapologetically fun. We layered in custom animated sprite flourishes and text overlays that playfully interrupt the frame, giving the piece rhythm and attitude.
The spot doesn’t rely on traditional narrative. Instead, it moves through a series of hyper-stylized moments, each one designed to punch visually while carrying forward the tone. The story is told through aesthetic shifts and transitions, rather than dialogue or plot.
Final Product
This commercial is more than a showcase of product. It’s a high-gloss, fast-paced, visual anthem for the Truly brand. With its mix of miniature sets, inventive camera moves, and layered animation, the final piece stands as a creative statement that captures the energy and confidence of the brand it represents.
Project Overview
This playful and visually striking commercial for Truly Beauty captures the brand’s vibrant, irreverent spirit through a series of stylized vignettes. Leaning into whimsy, color, and texture, the piece blends miniature set design, macro photography, and animated overlays to evoke a surreal, candy-coated dream world that mirrors the aesthetic identity of Truly’s product line.
Cinematography
To bring viewers into Truly’s bold visual universe, we used a Laowa probe lens to explore product textures and miniature environments with extreme close-up precision. The long, tubular design of the lens allowed us to execute camera moves that feel immersive and otherworldly, placing the viewer inside the scene rather than outside of it.
At one point, we rotated the camera 180 degrees mid-move to amplify the surreal energy of the piece. This technique, combined with saturated lighting and nontraditional angles, helped us achieve a visual language that feels fresh, energetic, and slightly unhinged in the best way.
Production Design
The entire world of the spot was built by hand at a miniature scale. We crafted layered sets using reflective surfaces, playful props, and texture-forward materials that could hold up under macro photography. Every detail was designed with whimsy in mind, from dripping creams to floating elements that feel both luxurious and absurd.
The practical sets created a tactile foundation that gave the final piece visual weight. These real-world textures were essential in grounding the spot’s high-energy style and made the digital animation elements feel more integrated and intentional.
Visual Storytelling
Every beat of the edit is dialed into Truly’s brand voice: bold, expressive, and unapologetically fun. We layered in custom animated sprite flourishes and text overlays that playfully interrupt the frame, giving the piece rhythm and attitude.
The spot doesn’t rely on traditional narrative. Instead, it moves through a series of hyper-stylized moments, each one designed to punch visually while carrying forward the tone. The story is told through aesthetic shifts and transitions, rather than dialogue or plot.
Final Product
This commercial is more than a showcase of product. It’s a high-gloss, fast-paced, visual anthem for the Truly brand. With its mix of miniature sets, inventive camera moves, and layered animation, the final piece stands as a creative statement that captures the energy and confidence of the brand it represents.